Cipriani, 25 Broadway, New York

Moment Factory collaborated with Cipriani to define a new experience for events at 25 Broadway, an Italian neo-renaissance architectural treasure in New York City in creating an immersive multimedia experience that blends 360° projection mapping, architectural lighting, spatialized surround sound, and trompe l’oeil effects to completely transform the space.

Graphic Design - Logo Design

My sole implication on this project was the logo design creation based of the iconic dome ceiling of the Manhattan landmark to be used for the show VR glasses box (Google Cardboard).

The 60-foot vaulted ceilings, dome, alcoves, and walls of the Great Hall form a spectacular media environment with built-in entertainment and wow moments. The ambience shifts to set different moods: dinner could be framed by vibrant florals, followed by galaxies during a speech and a dance party amplified by abstract visuals.

This programmable permanent installation is animated by diverse thematic content capsules that clients can customize, sequence and layer. This intervention transforms 25 Broadway into a bespoke immersive multimedia canvas that brings rich atmospheric worlds to life.