AT&T Discovery District - Dallas

An immersive and engaging multimedia experience in the heart of downtown Dallas. The mandate included overseeing strategic project development and experiential design, including content and digital platform integration.

A communal space that marries physical and digital worlds; creating dynamic visual content that reflects real-time information including time of day, weather, and season.

A custom-made digital management system created a robust control platform for the 104-foot tall, 6K media wall and an LED-powered trellis.

Evolving over a 24-hour period, the media wall’s original cinematic capsules offer a wide variety of high-impact show features that provide moments of collective enjoyment while a collection of ambient capsules encourage pause and relaxation throughout the day.

Concept Art & Storyboards