The Colour Bath at Tokyo’s ShinJuku Station

The Colour Bath is a large-scale, multi-purpose multimedia ecosystem that transforms the passage into an immersive passenger experience at the world’s busiest transit hub. Synchronized video content, lighting and sound come together to form a harmonious palette of changing colour hues that appear across a 45-metre LED screen, light boxes and numerous complementary LCD screens. A variety of ambient video content capsules were produced to provide programming that evolves over the course of the day, changes with the seasons, and holds the potential to transform the space during branded takeover moments..

Animation-MotionGraphics